The preferences of web users have witnessed a sea change recently and the tilt is towards organic results over paid links.
A study on this sensitive subject by Jupiter Research-a renowned search marketing advisor has brought to light the fact that net users search doesn’t go beyond the first three pages of search engine results.
According to the study more than 70 percent of web users have the habit of clicking on a link in the first page, while 92 percent select a web site from the first three pages. The survey is a testimony of user preference and shows that fewer users are clicking on results beyond the first three pages; In 2008 the figure was 8 % more than half when compared with the 2002 figures which stood at 19 %. It is heartening news for all online businesses retailers whose web sites have a high rank in the organic listings, and also highlights the need for an effective SEO strategy.
Every online business has two options when they are in the course to develop an internet marketing strategy; They have to decide which alternative guarantee higher return on investments, besides being more easy to manage.
If you take the case of PPC (Pay Per Click) there are an array of plus points that can be associated with it. A pay per click search engine advertising produces instant results as it allows quick leverage of search engine traffic by placing bids for keywords associated to your product or service. The flip side of this campaign is that it’s expensive and to get good results you have to spend lot of money.
When you take up the case of Organic SEO it’s not that much simpler task as it requires optimizing your web page and enhance its position in the naturally occurring search results. An organic SEO campaigner has to make sure that the search engine spiders are able to crawl and recognize what is on the web page. Once they understand the succeeding task becomes very easy.
You just have to continue supplying relevant content and forge more inbound links from other web sites. In this way you boost your web site ranking easily and cost effectively.
